Spotware Systems, a technology provider for the e-commerce industry, is introducing a new push notification feature to alert mobile users to price fluctuations and market fluctuations through their cTrader app.
Push notifications are for all Android and iOS devices. The new version aims to improve the mobile trading experience, which is constantly gaining momentum, and to keep traders in step with constant market updates.
There are a plethora of benefits when using cTrader push notifications. For example, the features help inform traders of the price fluctuations of the most popular tradable assets. Once users tap on a push notification about a certain symbol’s price change, they are redirected to the symbol’s screen in the app where they can place a buy or sell order.
It is important to note that the updates provided by this service are not signals or suggestions to take a particular action, but rather factual information about the current market price of the relevant instrument.
These notifications can be filtered by group and language, allowing brokers to better target their audience, and they also enable deep linking, enabling trader actions in fewer steps. This feature helps brokers to increase revenue, build relationships with the public and bring users back to the mobile app, by sending real-time updates on market news, trending trading symbols or newly launched promotions for their traders.
William Aweida, business development manager at Spotware, said. “Push notifications are undoubtedly an effective and free marketing communication channel for brokers and what sets them apart from other marketing methods is that everyone has their mobile at their fingertips at all times. On top of that , the functionality is not limited to marketing and promotional purposes only. It can be used to provide useful information, market alerts, industry news and anything a broker wants traders to know” .
The launch of push notifications along with other powerful features of the cTrader app has helped build a strong customer base of cTrader users over the past year. Specifically, many brokers report that most of their clients now trade on cTrader and that number is steadily increasing as the public becomes more familiar with the platform’s features.
The service is an important initiative as it allows the broker to connect with their clients even when they are not interacting with the platform. At the same time, it provides traders with time-sensitive information that would otherwise be missed.
Combining push notifications with other platform alerts such as price alerts can help traders become more engaged in the trading process and take faster action on opportunities that may arise. they want it. Spotware also reports that their broker clients have seen a steady increase in customer engagement with the app since launching the push notification service. Additionally, traders’ use of the trade copy functionality has increased significantly over the past year, making the cTrader app a clear winner.
