Second-hand market app search keywords show a clear difference by region

This photo, courtesy of Danggeun Market, shows an image of its second-hand trading app of the same name.

SEOUL, 10 Feb. (Korea Bizwire) — The most searched keyword on South Korea’s popular online second-hand market was bicycle last year, the app operator said on Wednesday.

The most searched keyword last year was bicycle with around 27.22 million hits and it has maintained the most searched keyword position for seven consecutive quarters, according to Danggeun Market Inc., the company at the origin of its eponymous second-hand trading app.

Rankings for top search keywords showed stark differences by region.

In the upscale Gangnam district in southern Seoul, which has the highest Danggeun market usage rate among all districts, the number of searches for the term Chanel and Hermes ranked No. 1 and No. °2, respectively, with 485,000 and 323,000 cases.

The term Louis Vuitton ranked third with 266,000 cases.

“Gangnam is an area crowded with economically active wage earners and high earners with high purchasing power. Transactions involving luxury items are active in this district, which is also positioning itself as a high-end shopping district,” said an area official.

For the southern resort island of Jeju, bicycle and refrigerator topped the two keyword searches with 280,000 and 237,000 cases, followed by fishing with 228,000 cases.

For Seoul’s Gwanak District, which has many single-person households, laptop and monitor rank 3rd and 4th respectively.

Ashley Song (ashley@koreabizwire.com)