digital turbine (NASDAQ:APPLICATIONS) the stock isn’t going so hot today and that’s thanks to alphabetical (NASDAQ:GOOG,GOOGL) Google is making changes to Android.
Source: Shutterstock
Google has announced that Privacy Sandbox is coming to Android. This means that it will make changes to the operating system to change the way advertisers track users. The goal is to provide more control over Android users’ personal information.
So what does this have to do with Digital Turbine and APPS stock dropping today? Digital Turbine operates a platform for developers that provides them with user information. This includes personal preferences to better serve them ads.
With the news that Google is cracking down on the type of tracking software on Android, APP stock is slipping. However, it is not yet clear how much of an effect these changes will have on Digital Turbine’s business.
First, Google isn’t rolling out these changes in the near future. Instead, he’s still experimenting with the changes. This includes plans for a beta version of Privacy Sandbox to be released at the end of the year. This gives Digital Turbine enough time to adapt its service to Google’s new standards.
Second, investors will want to note that Digital Turbine has strong relationships with OEMs. They are the manufacturers of the devices and the company platform is added by them during the creation process. This might allow it to stick around despite the addition of Privacy Sandbox.
Even so, fearful investors are hitting APPS shares today. Shares are down 12.9% on Wednesday morning.
Investors looking for more stock market information will want to keep reading!
We have all the latest stock market coverage traders need to know for Wednesday. This includes what happens with the actions of Vinco Ventures (NASDAQ:BIG), Corsair Gaming (NASDAQ:CRSR), and Roblox (NYSE:RBLX) in stock today. You can find out all about these questions in the links below!
More stock market news for Wednesday
As of the date of publication, William White had no position (directly or indirectly) in the securities mentioned in this article. The opinions expressed in this article are those of the author, subject to InvestorPlace.com Publication guidelines.
