Various digital project owners are looking for new ways to monetize in light of tightening privacy and compliance requirements and current market circumstances. To meet growing demand, IT company Admitad is launching Monetize the network, a monetization platform for web projects with a large audience and traffic allowing them to boost their income. In 2021, its beta generated over seven million orders, resulting in a total GMV of over $280 million.
A wide range of advertisers, a wide variety of monetization products and super-fast technologies are the main advantages of the product. Additionally, Monetize Network solutions are immune to the impact of any upcoming regulatory changes in the area of data protection.
“We continue to improve our technology to stay one step ahead. We develop solutions tailored to the needs of different customer segments, taking into account the specificities of their industries and business structures. The digital environment generates more and more unique projects that are not fully compatible with standard products. Monetize Network is able to combine solutions that adapt monetization processes to the needs and strategies of our clients. We continue to seek innovative ways to launch new revenue streams for platforms, digital projects and apps,” says Alexander Bachmann, Founder and CEO of Admitad.
The platform includes a set of out-of-the-box solutions for multiple customer segments, including owners of content projects, forums, mobile apps, browsers and browser extensions, and others. types of projects. The Monetize API will be introduced in mid-2022, allowing customers to create their own custom monetization products.
A manageable and transparent monetization solution
Admitad has already invested over $2 million in the development of Monetize Network and plans to invest an additional $1.5 million in its growth in 2022. The new platform is spun off from Adgoal, which Admitad acquired in 2019, and has grown ever since. Thanks to this acquisition, Admitad now enjoys a stronger position in the key markets of Europe, the United States and Canada. At the same time, it allows the Monetize Network team to view monetization from a webmaster’s perspective and focus on partner needs and benefits.
In 2021, the Admitad team, led by the new head of monetization services Viacheslav Mezentsev, rebuilt the entire technological structure of the platform from scratch, created a new version of the space user, relaunched existing solutions and developed new ones. Mr. Mezentsev has been involved in several commercial deployments related to monetization technologies over the past seven years at Admitad. Its plans remain ambitious: in the near future, all Monetize Network customers will be connected to this updated version of the platform combining fast and therefore efficient processes, a practical and functional user interface and seamless integration.
In 2021, the Admitad team, led by the new head of monetization services Viacheslav Mezentsev, rebuilt the entire technological structure of the platform from scratch, created a new version of the space user, relaunched existing solutions and developed new ones. Its plans remain ambitious: in the near future, all Monetize Network customers will be connected to this updated version of the platform combining fast and therefore efficient processes, a practical and functional user interface and seamless integration.
“Technology is essential; partnerships are another part of the puzzle. We’ve built them with leading affiliate and advertising networks around the world – and offer access to over 50,000 advertisers who use CPC and CPA revenue models,” says Viacheslav Mezentsev, Monetize Network Manager , and adds: “We are also successfully responding to the ever-increasing demand from content projects for new monetization tools because our solutions are immune to the impact of any upcoming regulatory changes in the field of data protection. “.
Revenue generated from digital projects during the Monetize Network beta phase increased by 90% in the past year. In 2022, the platform plans to reach $20 million in payments for partners and intends to strengthen its position in Europe, the United Kingdom and the United States, as well as entering markets in India, Brazil, Poland and in France.
